Niki van Wijk joined us to discuss (in Dutch) how to set up a successful media strategy, which factors to take into account and how to model these factors. According to Niki, media alone has an impact of roughly 15% on the total result, which is why it’s so important to consider the other factors of influence when evaluating the success of your strategy.
The webinar takes 20 minutes, watch it here!
“If all other elements remain equal, the impact of media can be evaluated. If these elements don’t remain equal, they have to be modeled.”
Niki van Wijk, Head of Digital Marketing and Data at De Persgroep Online Services