Account for the Impact of Seasonality, Pricing and Availability
One of the biggest challenges faced by advertisers in the travel industry is dealing with seasonality. In an industry where most bookings are made in the month of January, all players release their maximum advertising effort simultaneously and predominantly in a single period. This makes it difficult to analyse the impact of your media investments and to isolate cross-effects.
We help you find out how big a role that one specific television campaign eventually played in the conversion and predict the effectiveness of future investments.