The telecom industry has increasingly transformed into to a commodity industry over the last few years. As the lines between companies continue to blur, have you identified what makes you competitive in this changing market? Having an optimal and effective marketing strategy can make the difference. Outperforming on media strategies is key to attract new clients.

“In the telecom industry, it is essential to develop the most effective and efficient media strategy and determine the impact of competitors’ actions on your media investments.”

The performance of your media campaign is influenced by many different factors. All of these factors need to be taken into account when defining a media strategy, but it’s nearly impossible to perform these calculations by hand. Your team needs the right software to do it. Our Marketing Optimization software delivers the insights you need to increase the effectiveness of your media strategy. We take care of the math so your team can focus on saving money, increasing revenues and building your competitive advantage.



According to Gartner’s “Market Guide for Attribution and Marketing Mix Modeling,” marketers expect to make most of their decisions based on analytical insights as of this year. Is your team ready to extract insights from your data? These insights can tell you how much you need to invest in different media channels to achieve your conversion targets. Work with us to find the optimal marketing mix and start embracing the future.


To help you track offline media, Objective Partners developed a module and a smart dashboard that helps you visualize the effect of offline media campaigns and get actionable insights with prediction figures for the upcoming week or month. Our software also accounts for external factors and your specific business characteristics. Using historical data and specific KPIs, you’ll be able to determine how to spend your budget in different media channels – from time slots to specific TV and radio networks.

A 12-month calendar plan to estimate the best months or weeks for an offline campaign is included. This enables you to monitor the effect of competitor campaigns on your sales and evaluate pricing differences for media during the year.


The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
objective partners branding

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.
data quality

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.

Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget