The retail industry is extremely diverse and competitive. Empowered consumers swiftly navigate between online and offline channels and have plenty of choice. To have an effective media strategy, you need to take external events into account and make sure your plan is aligned with your business targets.
“When you understand the effect of your campaign or channels, you can make better decisions.”
O/P has been working with clients in the retail industry for years. Our holistic and mature solution has modules for the retail industry which can be further modified to fit your specific needs. You can analyze Multi Touch Attribution (MTA) across all your channels (offline and online) and forecast the most effective media investment strategy in a few clicks.