In the publishing industry, you need to set your sights on attracting both business and consumers. These two sides of coin are what constitute a successful media business. Objective Partners developed a unique and proven proposition for publishing companies like yours.


These days, established publishing companies are active on and offline. However, to successfully reach customers, you need a holistic view of the effect of all your marketing channels. This is the basis for developing a well-founded media strategy.


Delivering insights to advertisers about the effect of their campaign on your platform enables you to gain extra revenue with ad sales. These insights need to be objective in order to be credible. Objective Partners can provide you with these insights as a neutral third party.



Our unified model links data from online and offline media to trace the source of conversions. This offers you insight into:

  • The effect of online media on online sales
  • The effect of online media on offline sales
  • The effect of offline media on online sales
  • The effect of offline media on offline sales

A unified approach is key to the success of your marketing strategy. Work with us to get a complete and transparent view of the effect of your campaigns, across channels, on total sales.


To help you track offline media, Objective Partners developed a module and a smart dashboard that helps you visualize the effect of offline media campaigns and get actionable insights with prediction figures for the upcoming week or month. Our software also accounts for external factors and your specific business characteristics. Using historical data and specific KPIs, you’ll be able to determine how to spend your budget in different media channels – from time slots to specific TV and radio networks.

A 12-month calendar plan to estimate the best months or weeks for an offline campaign is included. This enables you to monitor the effect of competitor campaigns on your sales and evaluate pricing differences for media during the year.


measuring offline effect tv radio

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.
ten steps to implementing multi-touch attribution

Implementing Multi-Touch Attribution in 10 Steps

Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it.  Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase. Multi-Touch Attribution uses mathematical models to help you spread your budget optimally across these different touchpoints. This 10 step roadmap will show you how to start using Multi-Touch Attribution to reach your business objectives, without using too many complicated tools and techniques.