In the publishing industry, you need to set your sights on attracting both business and consumers. These two sides of coin are what constitute a successful media business. Objective Partners developed a unique and proven proposition for publishing companies like yours.


These days, established publishing companies are active on and offline. However, to successfully reach customers, you need a holistic view of the effect of all your marketing channels. This is the basis for developing a well-founded media strategy.


Delivering insights to advertisers about the effect of their campaign on your platform enables you to gain extra revenue with ad sales. These insights need to be objective in order to be credible. Objective Partners can provide you with these insights as a neutral third party.



Our unified model links data from online and offline media to trace the source of conversions. This offers you insight into:

  • The effect of online media on online sales
  • The effect of online media on offline sales
  • The effect of offline media on online sales
  • The effect of offline media on offline sales

A unified approach is key to the success of your marketing strategy. Work with us to get a complete and transparent view of the effect of your campaigns, across channels, on total sales.


To help you track offline media, Objective Partners developed a module and a smart dashboard that helps you visualize the effect of offline media campaigns and get actionable insights with prediction figures for the upcoming week or month. Our software also accounts for external factors and your specific business characteristics. Using historical data and specific KPIs, you’ll be able to determine how to spend your budget in different media channels – from time slots to specific TV and radio networks.

A 12-month calendar plan to estimate the best months or weeks for an offline campaign is included. This enables you to monitor the effect of competitor campaigns on your sales and evaluate pricing differences for media during the year.


The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of your offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
objective partners branding metrics

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.
multi touch attribution algorithm

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.
data quality

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.

How to Eliminate Wasted Marketing Spend

Optimizing media spend can be quite a challenge in today’s omnichannel world. Here are four lessons to help you allocate your media budget across channels with maximum efficiency.