Objective Partners Receives Participation from The Hatch Firm

-Press Release-

Objective Partners announced a participation from the Hatch Firm to support its growing ambitions. Since its founding in 2014, Objective Partners’ media budget optimization software has helped leading companies in telecommunications, publishing, travel, finance and energy, retail and food sectors optimize their media budget. This year, after being appointed European-wide analytics partner for Deutsche Telekom, Objective Partners will continue their international expansion. The Hatch Firm’s capital injection will help realize this ambition by accelerating international growth and product development.

André Merkus, founder of Objective Partners, says:

“Our unique expertise and personal approach have made us very successful in the Netherlands across a wide range of industries. We are excited to expand our international operations to help more companies across Europe optimize their media budgets and improve their return on marketing investments.”

Rudy de Back, partner of The Hatch Firm, says:

“Objective Partners is continuously adding value to their impressive clientele’s media budget optimization.  The econometrics-DNA of the company forms the foundation of an unbiased and factual, “objective” opinion on media budget optimization. With a strong product and ambitious founders, Andre Merkus and Willem van der Weide, Objective Partners has the potential to become a leading European marketing analytics company. We are proud to be shareholder of Objective Partners and contribute to the growth of this company.”

About The Hatch Firm

The Hatch Firm is an Amsterdam-based entrepreneurial investment company focused on early-stage technology ventures. They invest money, time, their network and expertise in ambitious and passionate entrepreneurs with a unique, scalable product or service and a recurring revenue model with the goal of accelerating growth together.

Sven Meijer

Sven Meijer

Lead Business Development