Objective Network

The Objective Network

The Objective Network is a joint agile approach with partners who share our goal of delivering transparency to the media domain by using mathematical modeling.

Our Objectives:

To create value for our clients: by implementing our Software Solution called Media Budget Optimization (MBO), several of our partners have achieved a significant increase in their clients’ marketing ROI. This leads to an increase in O/P’s client retention and new opportunities for our partners to construct consulting services around the MBO proposition.

To develop new innovations: our partners are invited to give input into the business dynamics of clients and media agencies. This way, we can construct more innovative modelling techniques to improve the marketing ROI for clients.

Joint Communication: we want to spread the word of how O/P and partners jointly help clients improve their marketing ROI using our Software Solution, Media Budget Optimization.


Training: via our dedicated program, Objective Academy, we train our partners to understand modelling techniques, to use the Media Budget Optimization Software Solution and to consult clients in taking budget decisions.

Leverage our technology: our partners can offer new services by implementing our software, and help us attract clients and scale our technology in a cost-efficient manner. This, in turn, enables us to improve and develop our software in an even more extensive manner.


Every 2 months we organize an Objective Academy session. During this afternoon session, we train and teach partners to use mathematical models in their daily work.

The next sessions of Objective Academy will take place on:

  • Thursday March 15th, 2018
  • Thursday April 17th, 2018
  • Thursday June 28th, 2018
  • Thursday September 13th, 2018
  • Thursday November 29th, 2018


We are committed to a high-quality level of collaboration with our partners and are continuously expanding our partner network.

If you are interested in becoming a partner, contact us at: sven.meijer@objectivepartners.com


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