The Objective Network
The Objective Network is a joint agile approach with partners who share our goal of delivering transparency to the media domain by using mathematical modeling.
To create value for our clients: by implementing our Software Solution called Media Budget Optimization (MBO), several of our partners have achieved a significant increase in their clients’ marketing ROI. This leads to an increase in O/P’s client retention and new opportunities for our partners to construct consulting services around the MBO proposition.
To develop new innovations: our partners are invited to give input into the business dynamics of clients and media agencies. This way, we can construct more innovative modelling techniques to improve the marketing ROI for clients.
Joint Communication: we want to spread the word of how O/P and partners jointly help clients improve their marketing ROI using our Software Solution, Media Budget Optimization.