Objective Breakfast: How to Turn Branding Into a Performance Channel

Watch this recap of our Objective Breakfast on branding! During this successful and productive breakfast session with a great group of marketers, we introduced our research into objective branding metrics along with our new brand consideration model, discussed how this new branding metric can be put into practice and gave everyone a jump-start to steering branding campaigns more effectively by applying the results of our research to their own work.

In Dutch:

With English Subtitles:

Interested in designing an objective brand consideration metric and thereby improving your media investments?

Read more about our branding research here:

Sven Meijer

Sven Meijer

CCO