Myth Busters: busting five common myths about measuring the effect of TV and radio advertising

Can I measure the effect of my offline branding commercials? Are advertisements during primetime most effective? Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials.

Objective Partners collaborated with Screenforce and RAB to help answer some of these questions. We investigated the effectiveness of TV and radio commercials by 13 large advertisers and tested five common myths regarding offline marketing. We provide several insights into the most effective ways to optimize your media spend for TV and radio campaigns.

Sven Meijer

Sven Meijer

Chief Commercial Officer