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https://www.objectivepartners.com/wp-content/uploads/2017/05/olu-eletu-134760.jpg 1307 2048 admin https://www.objectivepartners.com/wp-content/uploads/2017/06/Objective_Partners@4x.png admin2017-05-11 17:50:252018-10-12 15:45:50Implementing Multi-Touch Attribution in 10 Steps
Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it. Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase. Multi-Touch Attribution uses mathematical models to help you spread your budget optimally across these different touchpoints. This 10 step roadmap will show you how to start using Multi-Touch Attribution to reach your business objectives, without using too many complicated tools and techniques.