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https://www.objectivepartners.com/wp-content/uploads/2017/07/Interview-Bas-Touw-Thomas-Cook-1.jpg 1435 2048 Sven Meijer https://www.objectivepartners.com/wp-content/uploads/2017/06/Objective_Partners@4x.png Sven Meijer2017-07-26 14:36:532018-10-11 10:43:18How Thomas Cook uses the Unified Model
In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.
https://www.objectivepartners.com/wp-content/uploads/2017/05/math-83288.jpg 1356 2048 admin https://www.objectivepartners.com/wp-content/uploads/2017/06/Objective_Partners@4x.png admin2017-05-11 17:50:482018-10-04 19:15:41Walled Gardens
In the world of online marketing, bringing all the data you can collect about your customers into a single platform is often seen as the holy grail. There are online giants (like Google and Facebook) who claim to have the appropriate solution to help you achieve this.
https://www.objectivepartners.com/wp-content/uploads/2017/05/olu-eletu-134760.jpg 1307 2048 admin https://www.objectivepartners.com/wp-content/uploads/2017/06/Objective_Partners@4x.png admin2017-05-11 17:50:252018-10-12 15:45:50Implementing Multi-Touch Attribution in 10 Steps
Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it. Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase. Multi-Touch Attribution uses mathematical models to help you spread your budget optimally across these different touchpoints. This 10 step roadmap will show you how to start using Multi-Touch Attribution to reach your business objectives, without using too many complicated tools and techniques.