Knowledge Center

Latest blogs & whitepapers

Spend Efficiently: Four Lessons on Optimizing your Media Investments

Optimizing media spend can be quite a challenge in today’s omnichannel world. Here are four lessons to help you allocate your media budget across channels with maximum efficiency.

Objective Media Plan 2019

Are you already preparing your media plan for 2018? Objective Partners now offers the Objective Media Plan that supports you with this task.
measuring offline effect tv radio

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.

Objective Labs

At Objective Partners we strive to provide you with the insights that you need to enable you to maximise your marketing ROI. We continuously aim to give our clients the tools to make smart business decisions.  
interview thomas cook

How Thomas Cook uses the Unified Model

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.
walled gardens

Walled Gardens

In the world of online marketing, bringing all the data you can collect about your customers into a single platform is often seen as the holy grail. There are online giants (like Google and Facebook) who claim to have the appropriate solution to help you achieve this.