Knowledge Center

Latest blogs & whitepapers

strategic positioning

Setting up a Winning Media Strategy

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Media strategy Roundtable Event: learn more about determining your strategic position and get a kickstart to differentiating yourself from the competition!
optimize advertising spend

Dismissing Wanamaker: you can find out which “half” of your advertising spend is wasted

It's time to stop wasting your advertising spend on saturated channels and determine its exact effect using an analytics solution.

Objective Breakfast: How to Turn Branding Into a Performance Channel

Watch this recap of our Objective Breakfast on branding! During this productive breakfast session, we introduced our new brand consideration model and attendees learned to steer their branding campaigns more objectively and more successfully.

The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
lessons media budget

Three Valuable Lessons to Help Allocate your Media Budget

Our team lead data science, Arno Witte, wrote a series of blogs on media budget allocation for Emerce. They focus on conversion attribution, steering on marginal ROI and factors to include in investment elasticity models. Read them here!

What if you could actually measure the effect of media spend on brand consideration?

Struggling with the balanced allocation of marketing budgets between performance marketing and branding? We researched the long-term effect of brand consideration campaigns and found a way to incorporate branding objectively in media budget allocation calculations.