Knowledge Center

Latest blogs & whitepapers

TV and Radio Attribution: Improving GRP Allocation

Using our GRP advice, Belvilla (@Leisure) achieved a 7.5% increase in campaign revenue and an ROI increase of 8.3% compared to the same campaign last year

New Year’s Resolution: 5 reasons to start using an Attribution Platform

It’s time for New Year’s resolutions. Improve your media ROI next year with attribution models. Here are 5 reasons to start using an attribution platform.
marketing mix

Keeping the Marketing Mix Relevant

Analytics software can improve chances of success by modelling the marketing mix so you know exactly what your investments in media deliver.
split marketing budget branding performance

Webinar: Rethinking Branding

Watch our webinar to learn more about how to leverage the interaction effect between branding and performance campaigns and optimize your marketing budget.
attribution

A Simple Introduction to Multi-Touch Attribution

Learn why should you really, really stop relying on last click attribution. Multi-touch attribution: what is it and how is it measured?
media strategy webinar

Webinar: Setting up a Winning Media Strategy

During this webinar you'll learn why it's so important to consider the other factors of influence when evaluating the success of your media strategy.