Knowledge Center

Latest blogs & whitepapers

marketing mix

Keeping the Marketing Mix Relevant

Analytics software can improve chances of success by modelling the marketing mix so you know exactly what your investments in media deliver.
split marketing budget branding performance

Webinar: Rethinking Branding

Watch our webinar to learn more about how to leverage the interaction effect between branding and performance campaigns and optimize your marketing budget.
attribution

A Simple Introduction to Multi-Touch Attribution

Learn why should you really, really stop relying on last click attribution. Multi-touch attribution: what is it and how is it measured?
media strategy webinar

Webinar: Setting up a Winning Media Strategy

During this webinar you'll learn why it's so important to consider the other factors of influence when evaluating the success of your media strategy.
objective network delivering transparency

The Objective Network

The Objective Network is a strategic, joint agile approach with partners who share our goal of delivering transparency to the media domain.
fact-based marketing O/P

Fact-Based Marketing

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Fact-based marketing masterclass: the laws of consumer behavior, the elements of effective campaigns and practical lessons to apply what you've learned.