Knowledge Center

Latest blogs & whitepapers

Objective Breakfast: How to Turn Branding Into a Performance Channel

Watch this recap of our Objective Breakfast on branding! During this productive breakfast session, we introduced our new brand consideration model and attendees learned to steer their branding campaigns more objectively and more successfully.

The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
lessons media budget

Three Valuable Lessons to Help Allocate your Media Budget

Our team lead data science, Arno Witte, wrote a series of blogs on media budget allocation for Emerce. They focus on conversion attribution, steering on marginal ROI and factors to include in investment elasticity models. Read them here!

What if you could actually measure the effect of media spend on brand consideration?

Struggling with the balanced allocation of marketing budgets between performance marketing and branding? We researched the long-term effect of brand consideration campaigns and found a way to incorporate branding objectively in media budget allocation calculations.
objective partners branding

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.

Analytical Maturity in the Dutch Travel Industry

To be able to make decisions for all business processes based on maths and analytics, analytical maturity is critical. We highlight the importance of data and analytics, report the results of our study to determine the level of analytical maturity in the Dutch travel industry, analyse emerging trends and extract several lessons for the future.