Knowledge Center

Latest blogs & whitepapers

Interview Thomas Cook: the Unified Model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.

Objective Labs

At Objective Partners we strive to provide you with the insights that you need to enable you to maximise your marketing ROI. We continuously aim to give our clients the tools to make smart business decisions.  

Interview Bas Touw - Thomas Cook

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.

Walled Gardens

In the world of online marketing, bringing all the data you can collect about your customers into a single platform is often seen as the holy grail. There are online giants (like Google and Facebook) who claim to have the appropriate solution to help you achieve this.

Implementing Multi-Touch Attribution in 10 Steps

Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it.  Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase....