Knowledge Center

Latest blogs & whitepapers

Webinar: Data-Driven Media Optimization

What is data-driven media optimization, do you need attribution models to optimize your investments and how often can you optimize?
Unified Attribution Modelling

Unified Attribution Modelling

Attribution modelling gives an overview of the effectiveness of media spend across all channels. Whether you use MTA, MMM or unified depends on your data.

Balancing branding and performance campaigns

Combining branding and performance allows for a holistic view of media effectiveness as well as the synchronization of short- and long-term results

TV and Radio Attribution: Improving GRP Allocation

Using our GRP advice, Belvilla (@Leisure) achieved a 7.5% increase in campaign revenue and an ROI increase of 8.3% compared to the same campaign last year

5 reasons to start using an Attribution Platform

Improve your media ROI with attribution models. Here are 5 reasons to start using an attribution platform.
marketing mix

Keeping the Marketing Mix Relevant

Analytics software can improve chances of success by modelling the marketing mix so you know exactly what your investments in media deliver.