Knowledge Center

Latest blogs & whitepapers

Food for thought when creating an analytical roadmap

This blog will briefly guide you through some important points to keep in mind when building an analytical roadmap and will help you avoid unnecessary pitfalls.

Objective Partners teams up with Nederlands Dans Theater

Objective Partners started a collaboration with Nederlands Dans Theater. Using our expertise in data analytics, math, predictive modeling and online marketing we are able to offer NDT (actionable) insights into their ticket sales, online traffic and visitors.

Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget

Objective Media Plan 2018

Are you already preparing your media plan for 2018? Objective Partners now offers the Objective Media Plan that supports you with this task.

Interview Thomas Cook: the Unified Model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.