How Thomas Cook uses the Unified Model

Increase ROI with Objective Platform

Interview with Bas Touw (Thomas Cook)

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget using Objective Platform. Using our unified model, they gain the necessary insights into the effect of both on- and offline media investments, allowing them to increase ROI.

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Aside from carrying out conversion attribution over their digital channels using our software solution, Thomas Cook wanted to find out what the impact of their traditional media was. Our unified model allows them to measure the uplift caused by previsouly unmeasurable TV and radio campaigns.

Frederiek Deiman

Frederiek Deiman

Account Manager