In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Objective Platform. This allowed them to accurately measure the impact of both on- and offline channels and to steer their media investments more efficiently. They also expand on their collaboration with Objective Partners.
“We have, on average, a 5% uplift in return on advertising spend. This means we spend the same amount of money, but spend it more wisely and, as a result, get 5% more sales.”