Interview Thomas Cook: the Unified Model

Interview Thomas Cook: the Unified model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Objective Platform. This allowed them to accurately measure the impact of both on- and offline channels and to steer their media investments more efficiently. They also expand on their collaboration with Objective Partners.

“We have, on average, a 5% uplift in return on advertising spend. This means we spend the same amount of money, but spend it more wisely and, as a result, get 5% more sales.”

Bas Touw, E-Commerce Manager

Frederiek Deiman

Frederiek Deiman

Account Manager