Interview Thomas Cook: the Unified Model

Interview Thomas Cook: the Unified model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using multi-touch attribution and our Unified Model. This allowed them to accurately measure the impact of both on- and offline channels and to steer their media investments more efficiently. They also expand on their collaboration with Objective Partners.

“We have, on average, a 5% uplift in return on advertising spend. This means we spend the same amount of money, but spend it more wisely and, as a result, get 5% more sales.”

Bas Touw, E-Commerce Manager

Frederiek Deiman

Frederiek Deiman

Account Manager

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