In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners. With the unified model Thomas Cook gains insights into the effect of the online and offline media investments.
For the complete article, click here:
Condensatorweg 54 (8th floor)
1014 AX Amsterdam
1001 RB Amsterdam
T: +31(0)20 220 0120