Consumer-oriented companies in the finance sector are constantly focused on attracting new customers and retaining existing ones. They also want to take advantage of up-sell and cross-sell opportunities. But defining an optimal media strategy with limited visibility into offline activities and their results is challenging.

Insurance companies face similar hurdles, with price comparisons becoming the standard. Affiliate parties in the industry have a strong position, so it’s crucial to understand how impact the customer journey.

Objective partners can help you tackle this challenge and provide you with actionable insights about your media investments. We also help you score awareness and consideration to determine the optimal pricing strategy. Because having the right price is just as important to stay competitive.



Our affiliate dashboard enables you to understand the effectiveness of your affiliates. Insights provided include:

  • The position of the affiliate in the customer journey, for example at the start of a customer journey or right before the conversion
  • The role of the affiliate, for example during price comparisons
  • The amount of traffic generated by the affiliate

With these insights, you can develop a well-founded strategy to invest in the most effective partners. Our affiliate dashboard also has a module for fraud detection. The module helps you check if:

  • Claimed conversions match the terms
  • Website entries are from an affiliate party and if that entry is linked to a specific transaction ID


To help you track offline media, Objective Partners developed a module and a smart dashboard that helps you visualize the effect of offline media campaigns and get actionable insights with prediction figures for the upcoming week or month. Our software also accounts for external factors and your specific business characteristics. Using historical data and specific KPIs, you’ll be able to determine how to spend your budget in different media channels – from time slots to specific TV and radio networks.

A 12-month calendar plan to estimate the best months or weeks for an offline campaign is included. This enables you to monitor the effect of competitor campaigns on your sales and evaluate pricing differences for media during the year.


The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
objective partners branding

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.
data quality

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.

Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget