BANKING & INSURANCE
Consumer-oriented companies in the finance sector are constantly focused on attracting new customers and retaining existing ones. They also want to take advantage of up-sell and cross-sell opportunities. But defining an optimal media strategy with limited visibility into offline activities and their results is challenging.
Insurance companies face similar hurdles, with price comparisons becoming the standard. Affiliate parties in the industry have a strong position, so it’s crucial to understand how impact the customer journey.
Objective partners can help you tackle this challenge and provide you with actionable insights about your media investments. We also help you score awareness and consideration to determine the optimal pricing strategy. Because having the right price is just as important to stay competitive.