Gain a Competitive Advantage
For energy companies, price strongly influences both conversions and the effectiveness of media and marketing activities. Other important factors are competition, gas and electricity profiles and seasonality. We observe an increase in cashbacks nearing the end of the year as companies strive to reach their targets, while the market increases in size as the cold winter weather induces awareness of energy providers and their offerings among consumers. You need to be able to move fast, but it can be difficult to isolate and evaluate the effectiveness of your media and marketing activities when your result is subject to this many factors.
In this complex landscape, the challenge is knowing exactly how efficient every euro of media investment is at all times.