Marketing is an important tool for energy companies. Your brand needs to inspire trust in consumers and stay top of mind. A media strategy that outperforms competitors can make the difference to gain new customers and increase loyalty.

Pricing is another important aspect within the energy market. Political and economic circumstances can have a profound impact on your pricing strategy. Our software enables you to look at your media investment and pricing strategies in a holistic way and offers recommendations to help you plan the best course of action.

Industry solutions


Knowing the results of your last media campaign is interesting and can help you gain more insight into different customer journeys. Real time, actionable insights are even more valuable. These insights tell you how much you need to invest in your different media channels to accomplish your conversion targets.


Our pricing dashboard gives you the opportunity to constantly monitor your pricing position against competitors. This enables you to move quickly when prices change and adjust your media strategy directly. Our solution also helps you understand the effect of your pricing strategy when compared to competitors. For instance, we’ve learned that being the cheapest does not always translate into more sales. 


Reference case: Nuon - Multi-Touch Attribution

Nuon approached Objective Partners because they wanted more control over their media investments. They were looking for a partner that could solve the question of conversion attribution and could provide automated budget allocation advice for all touchpoints and channels - both online and offline.

Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.