Domino’s Teams up With Objective Partners to Optimize Their Marketing Plan

Objective Partners is now Domino’s new analytics partner and will be working with the popular pizza restaurant chain to optimize their complete marketing plan in The Netherlands. Domino’s is the world’s largest seller of pizza and runs a large amount of on- and offline marketing campaigns across a wide variety of media channels. Using Objective Partners’ Software Solution Objective Platform and specialized consulting services, Domino’s can better determine the effectiveness of all marketing activity to help optimize media investments across channels and campaigns.

Nicky Claeys, Chief Marketing Officer at Domino’s The Netherlands, Belgium and Germany is looking forward to the cooperation:

“Optimizing our growing media investments and building our brand awareness and preference is very important to us. We’ve found that Objective Partners is able to support us in optimizing our media visibility to grow our business with more than 250 stores. We feel confident that with their technology, we can increase media effectiveness to reach our marketing goals.

Arno Witte, Lead Data Science at Objective Partners says:

“We are looking forward to working with Domino’s, as their marketing and media environment is very dynamic. We will match their growing on- and offline sales to on- and offline marketing campaigns, determine the impact of promotions, and incorporate factors of influence such as the weather in our analyses to improve the effectiveness of investments.”

Sven Meijer

Sven Meijer

CCO