Objective Partners Appointed European-Wide Analytics Partner for Deutsche Telekom
“Greatest possible efficiency, transparency and flexibility”
Objective Partners’ newest client, Deutsche Telekom, is redefining its media management to strengthen its position as the leading telecommunications company in Europe by implementing a new media operating model. This model consists of five key components covering the Group’s paid media activities, including the component Media Analytics Services.
Future-Proof Media Activities
Objective Partners has successfully completed the selection procedure for the component Media Analytics Services and has been appointed a European-wide partner for Deutsche Telekom. Objective Partners will be working with the Group as they implement their new media operating model across Europe, focusing on multi-touch attribution and media mix modelling. With this partnership, Objective Partners will expand its international client base.
Read the official press release here.