What if you could actually measure the effect of media spend on brand consideration?

Struggling with the balanced allocation of marketing budgets between performance marketing and branding? We researched the long-term effect of brand consideration campaigns and found a way to incorporate branding objectively in media budget allocation calculations.

Analytical Maturity in the Dutch Travel Industry

To be able to make decisions for all business processes based on maths and analytics, analytical maturity is critical. We highlight the importance of data and analytics, report the results of our study to determine the level of analytical maturity in the Dutch travel industry, analyse emerging trends and extract several lessons for the future.

Interview Thomas Cook: the Unified Model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.

Food for thought when creating an analytical roadmap

This blog will briefly guide you through some important points to keep in mind when building an analytical roadmap and will help you avoid unnecessary pitfalls.

Spend Efficiently: Four Lessons on Optimizing your Media Investments

Optimizing media spend can be quite a challenge in today’s omnichannel world. Here are four lessons to help you allocate your media budget across channels with maximum efficiency.

Objective Media Plan 2019

Are you already preparing your media plan for 2018? Objective Partners now offers the Objective Media Plan that supports you with this task.

Objective Labs

At Objective Partners we strive to provide you with the insights that you need to enable you to maximise your marketing ROI. We continuously aim to give our clients the tools to make smart business decisions.  

How Thomas Cook uses the Unified Model

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.