Fact-based marketing masterclass: the laws of consumer behavior, the elements of effective campaigns and practical lessons to apply what you’ve learned.
Media strategy Roundtable Event: learn more about determining your strategic position and get a kickstart to differentiating yourself from the competition!
It’s time to stop wasting your advertising spend on saturated channels and determine its exact effect using an analytics solution.
Watch this recap of our Objective Breakfast on branding! During this productive breakfast session, we introduced our new brand consideration model and attendees learned to steer their branding campaigns more objectively and more successfully.
Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
Our team lead data science, Arno Witte, wrote a series of blogs on media budget allocation for Emerce. They focus on conversion attribution, steering on marginal ROI and factors to include in investment elasticity models. Read them here!
Struggling with the balanced allocation of marketing budgets between performance marketing and branding? We researched the long-term effect of brand consideration campaigns and found a way to incorporate branding objectively in media budget allocation calculations.
To be able to make decisions for all business processes based on maths and analytics, analytical maturity is critical. We highlight the importance of data and analytics, report the results of our study to determine the level of analytical maturity in the Dutch travel industry, analyse emerging trends and extract several lessons for the future.
In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.
Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.