What are factors of influence and how do we incorporate them in attribution models? And what is the difference between internal and external factors?
Aligning KPIs with business objectives. KPIs are an important to tracking performance, but only if you monitor the right KPI.
What is data-driven media optimization, do you need attribution models to optimize your investments and how often can you optimize?
Attribution modelling gives an overview of the effectiveness of media spend across all channels. Whether you use MTA, MMM or unified depends on your data.
Combining branding and performance allows for a holistic view of media effectiveness as well as the synchronization of short- and long-term results
Using our GRP advice, Belvilla (@Leisure) achieved a 7.5% increase in campaign revenue and an ROI increase of 8.3% compared to the same campaign last year
Improve your media ROI with attribution models. Here are 5 reasons to start using an attribution platform.
Watch our webinar to learn more about how to leverage the interaction effect between branding and performance campaigns and optimize your marketing budget.
Learn why should you really, really stop relying on last click attribution. Multi-touch attribution: what is it and how is it measured?
During this webinar you’ll learn why it’s so important to consider the other factors of influence when evaluating the success of your media strategy.