The Objective Network

The Objective Network is a strategic, joint agile approach with partners who share our goal of delivering transparency to the media domain.

Fact-Based Marketing

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Fact-based marketing masterclass: the laws of consumer behavior, the elements of effective campaigns and practical lessons to apply what you’ve learned.

Setting up a Winning Media Strategy

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Media strategy Roundtable Event: learn more about determining your strategic position and get a kickstart to differentiating yourself from the competition!

Dismissing Wanamaker: you can find out which “half” of your advertising spend is wasted

It’s time to stop wasting your advertising spend on saturated channels and determine its exact effect using an analytics solution.

Objective Breakfast: How to Turn Branding Into a Performance Channel

Watch this recap of our Objective Breakfast on branding! During this productive breakfast session, we introduced our new brand consideration model and attendees learned to steer their branding campaigns more objectively and more successfully.

The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.

Three Valuable Lessons to Help Allocate your Media Budget

Our team lead data science, Arno Witte, wrote a series of blogs on media budget allocation for Emerce. They focus on conversion attribution, steering on marginal ROI and factors to include in investment elasticity models. Read them here!

What if you could actually measure the effect of media spend on brand consideration?

Struggling with the balanced allocation of marketing budgets between performance marketing and branding? We researched the long-term effect of brand consideration campaigns and found a way to incorporate branding objectively in media budget allocation calculations.

Analytical Maturity in the Dutch Travel Industry

To be able to make decisions for all business processes based on maths and analytics, analytical maturity is critical. We highlight the importance of data and analytics, report the results of our study to determine the level of analytical maturity in the Dutch travel industry, analyse emerging trends and extract several lessons for the future.

Interview Thomas Cook: the Unified Model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.