Food for thought when creating an analytical roadmap

This blog will briefly guide you through some important points to keep in mind when building an analytical roadmap and will help you avoid unnecessary pitfalls.

Objective Partners teams up with Nederlands Dans Theater

Objective Partners started a collaboration with Nederlands Dans Theater. Using our expertise in data analytics, math, predictive modeling and online marketing we are able to offer NDT (actionable) insights into their ticket sales, online traffic and visitors.

Objective Media Plan 2018

Are you already preparing your media plan for 2018? Objective Partners now offers the Objective Media Plan that supports you with this task.

Interview Thomas Cook: the Unified Model

In this video Christoph Lieflaender and Bas Touw discuss the results Thomas Cook has achieved using Multi Touch Attribution and the Unified Model together with Objective Partners.

Objective Labs

At Objective Partners we strive to provide you with the insights that you need to enable you to maximise your marketing ROI. We continuously aim to give our clients the tools to make smart business decisions.  

Interview Bas Touw – Thomas Cook

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.

Walled Gardens

In the world of online marketing, bringing all the data you can collect about your customers into a single platform is often seen as the holy grail. There are online giants (like Google and Facebook) who claim to have the appropriate solution to help you achieve this.