TV and Radio Attribution: Improving GRP Allocation

Using our GRP advice, Belvilla (@Leisure) achieved a 7.5% increase in campaign revenue and an ROI increase of 8.3% compared to the same campaign last year

New Year’s Resolution: 5 reasons to start using an Attribution Platform

It’s time for New Year’s resolutions. Improve your media ROI next year with attribution models. Here are 5 reasons to start using an attribution platform.

Webinar: Rethinking Branding

Watch our webinar to learn more about how to leverage the interaction effect between branding and performance campaigns and optimize your marketing budget.

A Simple Introduction to Multi-Touch Attribution

Learn why should you really, really stop relying on last click attribution. Multi-touch attribution: what is it and how is it measured?

Webinar: Setting up a Winning Media Strategy

During this webinar you’ll learn why it’s so important to consider the other factors of influence when evaluating the success of your media strategy.

The Objective Network

The Objective Network is a strategic, joint agile approach with partners who share our goal of delivering transparency to the media domain.

Fact-Based Marketing


Fact-based marketing masterclass: the laws of consumer behavior, the elements of effective campaigns and practical lessons to apply what you’ve learned.

Setting up a Winning Media Strategy


Media strategy Roundtable Event: learn more about determining your strategic position and get a kickstart to differentiating yourself from the competition!

Dismissing Wanamaker: you can find out which “half” of your advertising spend is wasted

It’s time to stop wasting your advertising spend on saturated channels and determine its exact effect using an analytics solution.

Objective Breakfast: How to Turn Branding Into a Performance Channel

Watch this recap of our Objective Breakfast on branding! During this productive breakfast session, we introduced our new brand consideration model and attendees learned to steer their branding campaigns more objectively and more successfully.