For automotive companies, the customer journey takes place both on and offline. Buyers are using search engines to look up car specifications. In some cases, they expect to customize cars and place a pre-order, but the deal is usually sealed at a brick and mortar store.
Making the link between offline conversions and an online customer journey is tough, especially if your company has multiple dealerships and offices. A request for a test ride is an example of a soft conversion. Selling a car is a real conversion. Our software enables you to analyze soft conversions to reconstruct the customer journey, making it easier to manage your media investments on a strategic level.