For automotive companies, the customer journey takes place both on and offline. Buyers are using search engines to look up car specifications. In some cases, they expect to customize cars and place a pre-order, but the deal is usually sealed at a brick and mortar store.

Making the link between offline conversions and an online customer journey is tough, especially if your company has multiple dealerships and offices. A request for a test ride is an example of a soft conversion. Selling a car is a real conversion. Our software enables you to analyze soft conversions to reconstruct the customer journey, making it easier to manage your media investments on a strategic level.

Industry solutions


Our conversion dimension module analyzes soft conversions and helps you steer them towards your KPIs. The type of soft conversion differs depending on your campaign. For example, you can choose to boost the number of test drives or brochure downloads.


To help you track offline media, Objective Partners developed a module and a smart dashboard that helps you visualize the effect of offline media campaigns and get actionable insights with prediction figures for the upcoming week or month. Our modeling technique is based on the Benchmark model, which includes offline media such as TV, radio, out-of-home adverting and more. Our software also accounts for external factors and your specific business characteristics. Using historical data and specific KPIs, you’ll be able to determine how to spend your budget in different media channels – from time slots to specific TV and radio networks.


The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of our offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
objective partners branding

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.
data quality

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.

Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget