As a fashion marketer, you can’t afford to focus solely on increasing short-term sales or revenue. To drive sales in the long run, you also need to consider brand awareness and consideration. Objective Partners understands that, in fashion, you also have limited stock and demand patterns that fluctuate with the seasons. As a result, predicting how you should spend your marketing budget is challenging.

Objective Partners therefore developed a software solution which makes it possible to incorporate branding in data-driven decisions and to determine the long-term effect of your media investments. It starts with the right KPI frameworks, accounting for short- and long-term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes evaluating the success of your marketing strategy easy and allows you to adapt as you go.



Our software solution directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week or month.


Together, we create a KPI framework that includes your business characteristics and is in line with your company strategy. Using our software solution, you can monitor the cooperation between your different media partners to improve efficiency. Furthermore, regular updates on your progress make it incredibly easy to continuously optimize your spend.


How to Eliminate Wasted Marketing Spend

Optimizing media spend can be quite a challenge in today’s omnichannel world. Here are four lessons to help you allocate your media budget across channels with maximum efficiency.
measuring offline effect tv radio

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.
ten steps to implementing multi-touch attribution

Implementing Multi-Touch Attribution in 10 Steps

Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it.  Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase. Multi-Touch Attribution uses mathematical models to help you spread your budget optimally across these different touchpoints. This 10 step roadmap will show you how to start using Multi-Touch Attribution to reach your business objectives, without using too many complicated tools and techniques.