As a fashion marketer, you can’t afford to focus solely on short term sales or an increase in revenue. You also need to consider brand awareness and consideration to drive sales in the long run. In fashion, you also have limited stock and demand patterns that fluctuate with the seasons. Predicting how you should spend your marketing budget is challenging.

Objective Partners developed a tool which makes it possible to concentrate on branding and determine the long term effect of your media investments. It starts with the right KPI frameworks, accounting for long and short term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes it easy to evaluate the success of your marketing strategy and adapt as you go.



Our tool directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week/month.


Together we create a KPI framework that includes your business characteristics and suits your company strategy. Using our tool, you can also monitor the cooperation between your different media partners to improve efficiency. Regular updates on your progress make it easy to continuously optimize your spend.


Objective Labs

At Objective Partners we strive to provide you with the insights that you need to enable you to maximise your marketing ROI. We continuously aim to give our clients the tools to make smart business decisions.  

Interview Bas Touw - Thomas Cook

In this interview Bas Touw explains (in Dutch) how Thomas Cook is able to optimize their media budget with the help of Objective Partners.

Walled Gardens

In the world of online marketing, bringing all the data you can collect about your customers into a single platform is often seen as the holy grail. There are online giants (like Google and Facebook) who claim to have the appropriate solution to help you achieve this.

Implementing Multi-Touch Attribution in 10 Steps

Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it.  Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase....