As a fashion marketer, you can’t afford to focus solely on short term sales or an increase in revenue. You also need to consider brand awareness and consideration to drive sales in the long run. In fashion, you also have limited stock and demand patterns that fluctuate with the seasons. Predicting how you should spend your marketing budget is challenging.
Objective Partners developed a tool which makes it possible to concentrate on branding and determine the long term effect of your media investments. It starts with the right KPI frameworks, accounting for long and short term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes it easy to evaluate the success of your marketing strategy and adapt as you go.