As a fashion marketer, you can’t afford to focus solely on increasing short-term sales or revenue. To drive sales in the long run, you also need to consider brand awareness and consideration. Objective Partners understands that, in fashion, you also have limited stock and demand patterns that fluctuate with the seasons. As a result, predicting how you should spend your marketing budget is challenging.

Objective Partners therefore developed a software solution which makes it possible to incorporate branding in data-driven decisions and to determine the long-term effect of your media investments. It starts with the right KPI frameworks, accounting for short- and long-term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes evaluating the success of your marketing strategy easy and allows you to adapt as you go.



Our software solution directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week or month.


Together, we create a KPI framework that includes your business characteristics and is in line with your company strategy. Using our software solution, you can monitor the cooperation between your different media partners to improve efficiency. Furthermore, regular updates on your progress make it incredibly easy to continuously optimize your spend.


The Key to a Successful Media Mix Model

Media mix modelling allows you to measure the effect of your offline television and radio campaigns. This blog will discuss when to use the media mix model, how to set up a good media mix model and how to combine the results with those of the MTA model.
objective partners branding metrics

Rethinking branding metrics: how to turn brand consideration into a performance metric

What if branding could become a performance channel? We measured the effect of brand consideration campaigns and gathered new insights by developing innovative metrics. This allowed us to model long-term brand consideration and media spend to incorporate branding in media budget allocation calculations.

Objective Partners can now add PVH Europe to their growing client base

Objective Partners and leading apparel company PVH Europe, owner of the Tommy Hilfiger and Calvin Klein brands, will continue their strategic partnership.
multi touch attribution algorithm

Multi-Touch Attribution (MTA): Why, What, How?

Multi-Touch attribution (MTA) is a topic widely discussed in the field of e-commerce and marketing, yet the number of companies actually carrying out conversion attribution using MTA remains low. This blog will discuss why conversion attribution via the MTA model is important, what a good MTA algorithm looks like and how it can be applied.
data quality

How to improve your data quality in four easy steps

Data quality is a factor of extreme importance. Nowadays, most big companies collect data with the intent of making data-driven decisions to create value. Facilitated by improving technology, analyzing data can provide companies with valuable insights that enable better decisions and lead to a competitive advantage.