Apparel

APPAREL

As a fashion marketer, you can’t afford to focus solely on short term sales or an increase in revenue. You also need to consider brand awareness and consideration to drive sales in the long run. In fashion, you also have limited stock and demand patterns that fluctuate with the seasons. Predicting how you should spend your marketing budget is challenging.

Objective Partners developed a tool which makes it possible to concentrate on branding and determine the long term effect of your media investments. It starts with the right KPI frameworks, accounting for long and short term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes it easy to evaluate the success of your marketing strategy and adapt as you go.

INDUSTRY SOLUTIONS

DISPLAY VIEW TRACKING

Our tool directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week/month.

KPI FRAMEWORK

Together we create a KPI framework that includes your business characteristics and suits your company strategy. Using our tool, you can also monitor the cooperation between your different media partners to improve efficiency. Regular updates on your progress make it easy to continuously optimize your spend.

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