As a fashion marketer, you can’t afford to focus solely on increasing short-term sales or revenue. To drive sales in the long run, you also need to consider brand awareness and consideration. Objective Partners understands that, in fashion, you also have limited stock and demand patterns that fluctuate with the seasons. As a result, predicting how you should spend your marketing budget is challenging.
Objective Partners therefore developed a software solution which makes it possible to incorporate branding in data-driven decisions and to determine the long-term effect of your media investments. It starts with the right KPI frameworks, accounting for short- and long-term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes evaluating the success of your marketing strategy easy and allows you to adapt as you go.