Apparel

APPAREL

As a fashion marketer, you can’t afford to focus solely on increasing short-term sales or revenue. To drive sales in the long run, you also need to consider brand awareness and consideration. Objective Partners understands that, in fashion, you also have limited stock and demand patterns that fluctuate with the seasons. As a result, predicting how you should spend your marketing budget is challenging.

Objective Partners therefore developed a software solution which makes it possible to incorporate branding in data-driven decisions and to determine the long-term effect of your media investments. It starts with the right KPI frameworks, accounting for short- and long-term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes evaluating the success of your marketing strategy easy and allows you to adapt as you go.

INDUSTRY SOLUTIONS

DISPLAY VIEW TRACKING

Our software solution directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week or month.

KPI FRAMEWORK

Together, we create a KPI framework that includes your business characteristics and is in line with your company strategy. Using our software solution, you can monitor the cooperation between your different media partners to improve efficiency. Furthermore, regular updates on your progress make it incredibly easy to continuously optimize your spend.

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