As a fashion marketer, you can’t afford to focus solely on short term sales or an increase in revenue. You also need to consider brand awareness and consideration to drive sales in the long run. In fashion, you also have limited stock and demand patterns that fluctuate with the seasons. Predicting how you should spend your marketing budget is challenging.

Objective Partners developed a tool which makes it possible to concentrate on branding and determine the long term effect of your media investments. It starts with the right KPI frameworks, accounting for long and short term company strategy. You can then monitor your KPIs and steer results based on margin or revenue. This makes it easy to evaluate the success of your marketing strategy and adapt as you go.



Our tool directly attributes the value of a display view in the customer journey. This gives you insight into the added value of display and enables you to forecast how much you need to invest in the coming week/month.


Together we create a KPI framework that includes your business characteristics and suits your company strategy. Using our tool, you can also monitor the cooperation between your different media partners to improve efficiency. Regular updates on your progress make it easy to continuously optimize your spend.


Four important lessons to help allocate your media budget

Optimizing media budgets can be quite a challenge in today’s omnichannel world. This article presents four important lessons to help allocate your media budget

Myth Busters: measuring the effect of TV and radio commercials

Many advertisers struggle to gain valuable insights into the effectiveness of their TV and radio commercials. Objective Partners collaborated with Screenforce and RAB and conducted research into the effectiveness of TV and radio commercials of 13 large advertisers.

Implementing Multi-Touch Attribution in 10 Steps

Multi-Touch Attribution: many organizations talk about it, but only a few are actually implementing it.  Let’s start by defining Attribution. Attribution is the process through which you allocate budget from your revenues to the marketing touchpoint(s) a customer was exposed to before making a purchase....