About us

Objective Partners

Our mission is to bring transparency and mathematical optimization to the world of marketing and media by using a combination of standardized software, smart dashboards and analytical consulting services.

Objective Partners’ (O/P) core competencies are creating smart business insights and actions based on the combination of business knowledge, business questions, IT, data and mathematical modeling. Our employees are generally university educated and selected based on the core competencies.

Applying mathematical models in real life is tough. We prevent a black box and offer a step-by-step approach with focus on understandability and progress. This way, we really put ‘Next-Level Analytics’ into practice.

O/P’s core values are: personal, committed, knowledge-based and flexible.


O/P started in 2014 as a spin-off from ORTEC. In the years before becoming an independent company, all O/P activities were part of ORTEC. To fully focus on online and offline marketing analytics activities, a separate company with serious ambitions was founded. Since then, O/P has grown strongly and is now the number one supplier for independent ‘marketing budget optimization’ software and consulting services in The Netherlands.


From our headquarters in Amsterdam, The Netherlands, we are able to service clients within Europe. O/P operates in an international atmosphere, with employees of various nationalities. O/P delivers services and solutions requiring a very high level of knowledge, centralized in Amsterdam from where it is shared with our customers.

O/P also has a strong network of partners, each collaboration bringing its own mutual benefits. This gives us the flexibility to take up a wide range of challenges.


Join us and model your own future within Objective Partners! We look at you as an individual to see what you can contribute to the growth of O/P and its customers, as well as possibilities for your personal development. Below you can find current vacancies. If there is no matching vacancy but you feel you can contribute to the work we do at O/P, please contact us via recruitment@objectivepartners.com.