Reach the Next Level in Marketing Analytics

Our independent marketing measurement and prediction software is designed to track and optimize all your multi-channel media investments. We help you reach the next level in marketing analytics and provide you with clear, actionable insights to increase the return on your media investments across every single online and offline channel.

We are objective. We are completely independent from media buying and let your data speak. Any insights, results and recommendations produced by our software solution are purely based on data and mathematical modelling.

Our unique expertise covers a wide range of industries, making us the leading supplier of media optimization software.

What Clients Say

“We at Magyar Telekom are excited about our collaboration with O/P. Working together means we upgrade our capabilities in respect of marketing analytics and media optimization. This is a new territory for media, the digitization reached us too, and we at Magyar Telekom want to be among the first to utilize its benefits.”

István NagyMedia Buying & Marketing Analytics Lead at Magyar Telekom

“We’ve found that Objective Partners is able to support us in optimizing our media visibility to grow our business with more than 250 stores. We feel confident that with their technology, we can increase media effectiveness to reach our marketing goals.”

Read the press release here

Nicky ClaeysChief Marketing Officer at Domino’s The Netherlands, Belgium and Germany

“Objective Partners’ special skill set combining knowledge of mathematics, online marketing, data and technology was essential. They are a great sparring partner for us, and enable us to make better decisions tomorrow.”

Download the reference case

Rob van den BergSenior Online Marketeer at Nuon

“Objective Platform provides a holistic overview of all our media investments and supports the centralized management across channels. Having a single, universal truth brings a lot of stability to the steering of campaigns.”

Peter van LeeuwenBrand Media Manager at T-Mobile

“Objective Partners understands how an organization like ours needs to work; that we answer late but need responses quickly. Their understanding and approach really helped improve the way we work at Thomas Cook.”

Watch how Thomas Cook uses our unified model here

Christoph LieflaenderDirector of Distribution and Marketing at Thomas Cook Netherlands

“The econometrics-DNA of the company forms the foundation of an unbiased and factual, objective opinion on media budget optimization.”

Rudy de BackPartner at The Hatch Firm

“We have a really productive partnership with Objective Partners. Their insights and personal approach ensure that we are able to take the next steps and further optimize our marketing program. ”

Read the reference case here

Mathieu DekkerManager online marketing, e-commerce & CRM at Nederlands Dans Theater

Knowledge center

Unified Attribution Modelling
marketing mix
split marketing budget branding performance
media strategy webinar
objective network delivering transparency
fact-based marketing O/P
strategic positioning
optimize advertising spend
lessons media budget
unified model
multi touch attribution algorithm
data quality
data-driven decision making
measuring offline effect tv radio
interview thomas cook
walled gardens
ten steps to implementing multi-touch attribution