Let the data speak
Do you have challenges to drive value out of your data? Does your company have enough data volumes in visits, clients, conversions and revenues, but you have the idea that processes still depend too much on manual proceedings and gut feeling? Objective Partners (O/P) is specialized in transforming to data- and model-driven decision making in the field of e-commerce and marketing. We are helping companies with the objective to grow towards the next level in data-driven decision making.
Core expertise: apply mathematics to practical business situations in the field of marketing and ecommerce, from a strategic to an operational level.
Implementation, configuration and support of smart dashboards and software products.
Provide professional consulting services & quick scans to help companies get to the next level of analytics maturity.
Partner with companies to add proven mathematical models to their solutions.
Popular marketing analytics subjects
How can we acquire an optimal
amount of new valuable
subscribers yearly by looking
at the data? Maximize profits
from the existing customer
base and keep the churn rate low?
Grow market share in your specific
product categories by optimizing
the effectiveness of your
acquisition budgets. Analyze
availability during the seasons
and integrate this with your
How to distinguish customers in
their future lifetime value by
finding the significant drivers
for optimal profit? How do I
integrate this with my acquisition
and retention budgets?
What parts in our service offering
influence customer behavior and
have effect on customer
satisfaction? What is essential in
our case to fulfill in our data needs
when making a technology choice?
What is the optimal media and
marketing mix to reach company
targets of our car sales direct or
indirect via the dealers? What
relevant learnings can we share
with colleagues from other countries?
On which analytics level are marketing and e-commerce
decisions being made? By visualizing the different
degrees of intelligence it is possible to create a reference
on your competitive advantage. Objective Partners helps clients
to successfully operate in the upper levels of analytics.
Next level analytics
What are the results of
last month? How did that
specific campaign run?
Standard & Ad Hoc Rapportages
The ROI is declining? What
actions are required to
stop the decrease in ROI?
Queries & Alerts
Why do we have an uplift
in conversions? What if these
Statistische Analyses & Forecasting
Which products am I going to sell
next month? What is the best that
Predictive Modeling & Optimization
We work in ecosystems
Specialism in marketing and e-commerce can be offered in many forms of suppliers. Well known forms of suppliers are agencies that can do media buying, creative thinking or help realize your targets through performance based models. Data and analytics have become an essential part in making the right decisions, but how do I secure this expertise? The answer can be found through buying software for automating and forecasting purposes or to accommodate this expertise by your existing agency. But how do you know if this is the right choice? And how do I know if the software that I am buying will create value for my company instead of creating cost and utilizing resources?
Getting more value out of your data
Getting more value out of your data when you add
your analytic partner
Third party solutions